Role and Responsibilities: 1) Business Development & Expansion: Identify opportunities for new outlets, concepts, pop-ups, or revenue streams. Support feasibility studies, site evaluations, and business proposals. Coordinate and support new outlet openings (pre-opening setup, SOPs, training, soft opening). Work with landlords, mall management, and external partners on commercial matters. 2) Operations Management: Oversee daily operations of assigned outlets to ensure smooth service, quality, and compliance. Monitor sales performance, manpower deployment, food cost, and operating expenses. Ensure SOPs, hygiene, food safety, and licensing requirements are consistently met. Work closely with Outlet Managers, Chefs, and Supervisors to resolve operational issues. Conduct regular outlet visits, audits, and performance reviews. Implement process improvements to enhance efficiency and customer experience. 3) Financial & Cost Control: Review outlet P&L, identify cost leakage, and implement corrective actions. Control food cost, wastage, inventory, and supplier usage. Support budgeting, forecasting, and monthly performance reporting. 4) Sales, Marketing & Growth Initiatives: Collaborate with Marketing on promotions, campaigns, and outlet launches. Drive initiatives to improve sales mix, average check size, and repeat customers. Support menu engineering, pricing strategies, and seasonal offerings. 5) Reporting & Management Support: Prepare operational and business performance reports for management. Track KPIs and recommend improvement actions. Support management on ad-hoc projects and expansion planning.